BMW ka nishana: India mein top 15 mein aane ki race
BMW ka plan ab sirf metro shehron tak simta hua nahi lagta. Company 2030 tak India ko apne top 15 markets mein lana chahti hai, aur iske liye dealership network ko double karne ki baat ho rahi hai. Jaipur, Lucknow, Ranchi aur Jodhpur jaise Tier-2 shehr is list mein khaas jagah rakhte hain, kyunki yahan kharidne ki takat aur nayi pasand dono badh rahi hain. Jaipur mein luxury gaadi ab sirf dikhave ki cheez nahi, balki comfort aur status ka mix ban gayi hai. Showroom badhne ka matlab hai ki test drive, service aur customer support bhi ghar ke paas milega. Company ka yeh rukh ek simple baat dikhata hai: ab premium market ka dhyan seedha bade shehron se nikal kar un shehron tak ja raha hai jahan log abhi aur kharidne ko tayyar ho rahe hain. Ghani interesting shift hai, hai na?
