Rambhajo brand ke saath 30 showrooms ka plan
Jaipur-based Advit Jewels ka plan seedha aur by-the-numbers hai: company apne Rambhajo brand ke saath agle 3 saal mein 30 retail showrooms kholna chahti hai. Is expansion ka ek hissa upcoming IPO se aayega, jahan subscription window 23 se 25 June tak rahegi aur price band 130 se 138 rupaye per share rakha gaya hai. Company ka focus sirf showroom badhane par nahi, balki debt repayment aur working capital ko bhi mazboot karne par hai. Matlab, pehle balance sheet ko halka karna, phir B2C push ko tez karna. Target seedha millennials aur Gen Z par hai — jo jewellery ko sirf shaadi ka samaan nahi, daily style ka part bhi maan rahe hain. Jaipur mein pehla showroom October-November tak khulne ki ummeed hai. Ghani sahi planning hai, ab dekhna execution kaisa rehta hai.
